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How to Shift Away from Fat Loss Coaching

by May 1, 2020

How to Shift Away From Fat Loss Coaching In Your Fitness Business

For the last 5 years I have not sold or coached fat loss.

At some point it became not possible for me. Not something that aligned within my value system.

A personal choice and hard line at this time.

To be crystal clear, I have no judgements if you are coaching fat loss or wanting fat loss.

One of my clients could make the choice for themselves to want to lose fat or weight. And I will not be available to provide the specific coaching on the things they need to do for that goal.

At the roots of this? I realized how unsafe this was for ME.

I’ve had a complicated relationship with my body since I was 8 years old, including an eating disorder and over-exercising.

I need to be extremely cognizant of the ways in which I’m thinking about food and movement.

I am often asked by other fitness and health professionals how they too can make this pivot in their fitness business.

In this video, I’m giving you 3 suggestions of how you might make this shift, that are the same strategies I used within my business.

Mostly, what I want us all to trust in: it is possible to have a ‘successful’ (relative and individual to each) fitness coaching business without coaching weight loss.

The idea that this could not be possible is keeping us all stuck. Coaches and customers.

Love this convo? Registration for the Postnatal Fitness Specialist Academy in now open until May 14, 2020.

Our students are changing the way fitness and health coaching is done for postpartum people and moms.

Learn more about the Postnatal Fitness Specialist Academy here.


If you are a fitness or health professional, or someone with an interest in postpartum health, you can build your confidence and skillset in handling these post-pregnancy concerns that come up for your clients or patients in their postnatal recoveries, and beyond.

Registration for the Postnatal Fitness Specialist Academy is now open!

Jessie Mundell is mama-in-chief at JessieMundell.com, where she’s helped hundreds of moms feel strong, confident, and EMPOWERED in their bodies with fitness programs tailored to their prenatal and postnatal needs.

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