This is a topic that is near and dear to my heart.
I got caught up in the hype, the sexiness of fitness, and what I saw everyone else doing when marketing to moms for years. It started to feel more and more uncomfortable, as I continued to struggle with how I felt in my own body and with my mindset around food.
I couldn’t continue to push more women and moms in this same direction. I started to change the conversations I was having with myself, then my clients, and ultimately in my business entirely.
If you are a fitness or health professional working with moms, a tool to include in your practice is assessing for Diastasis Recti postpartum.
This simple assessment will give you and your clients key information on their core and pelvic health – necessary for moms to understand about their postpartum recovery and long-term health.
Get your FREE copy of the Diastasis Recti Assessment Guide here.
[5 Days to Becoming a Postnatal Fitness Specialist] Day 4: Staying in Your Integrity When Marketing to Moms
[0-2 minutes] Introduction.
[2-6 minutes] Marketing Fitness to Moms Without Focusing on Fat Loss.
[6-8 minutes] Change the Conversation.
[8-10 minutes] Are You Contributing to the Insecurities or Stress That Your Clients Are Experiencing?
[10-11 minutes] Is it Your Goal to Empower Your Clients? Are the Things You’re Focusing on in Training Truly Empowering Them?
[11-13 minutes] Wrap-Up.
Ps. Remember to get your free Diastasis Recti Assessment Guide to start using with your mama clients (or yourself!) immediately, so you can best design postpartum workouts and treatment plans.